For nearly a decade, I worked in marketing for a variety of companies, including nationally recognized brands in the fishing and outdoor industries. Along the way, I've helped grow social media communities, launched new products, planned marketing campaigns, managed e-commerce promotions, and captured thousands of photos and hours of video for brands to use across websites, social media, advertising, catalogs, email marketing, and more.
Over the years, I began to notice a common thread:
1. Often the teams are small, but the workload is big.
2. Many times that small team (sometimes 1 person) is responsible for both creation and execution of the strategy.
And the one thing every strategy includes? Content. Photos, videos, graphics. For social media, the website, email marketing, sales materials... you name it. And you don't need just any content. The content you need has to be cohesive and work to tell the story you want your customers to hear.
Having created A LOT of content over the years, I understand how time consuming it is to not only capture content but then do what you need to do with it. It's a full time job. But sometimes you don't have that dedicated person on staff whose job is to own content. That's where I come in!
My mission is to provide teams with a consistent source of creative content that helps bring their marketing strategy to life!
I live on Alabama's Gulf Coast, just 5 minutes from the beach! That means I have year-round access to the environments outdoor brands want to showcase their products in. Whether it's on the boat fishing or capturing products on the beach, I love creating content that feels genuine because it's created where these products are used.
If your brand belongs outside, I'd love to help tell its story!
